How Bob Nienaber from benefitRFP went from 1 renewal meeting a month to speaking with 18 decision makers in 2 weeks

The Challenge

Bob Nienaber, CEO and Founder of benefitRFP, was facing a common challenge in the executive benefits space: inconsistent pipeline generation. With only 1 renewal meeting per month, growth was stagnant and unpredictable. The traditional approach of relying on referrals and inbound leads wasn't scaling fast enough to meet their ambitious growth targets.

benefitRFP needed a systematic way to reach Fortune 500 decision-makers and enterprise-level executives who could benefit from their executive benefits solutions. The challenge was breaking through to these high-level contacts in a crowded market where everyone was competing for the same attention.

The Solution

We built a highly targeted outbound campaign designed specifically to reach all levels of Fortune 500 management. Our approach combined personalized messaging, strategic timing, and multi-touch sequences that resonated with executive-level decision-makers.

The campaign focused on demonstrating value upfront and positioning benefitRFP as a strategic partner rather than just another vendor. We crafted messaging that spoke directly to the pain points of enterprise benefits managers and C-suite executives, emphasizing ROI and strategic advantages.

The Results

Within just two weeks of launching the campaign, Bob was speaking with 18 decision-makers from Fortune 500 companies. The campaign generated over $7M in weighted pipeline, with meetings booked at prestigious organizations including ARK Invest, Exterro, Verifone, and Jumpcloud. This represented a complete transformation from 1 meeting per month to a consistent, predictable pipeline of high-quality opportunities.